The Digital Marketing Course Helps Advisors...

  • Define their brand, goals and target audience

  • Plan, create and monitor search optimized content

  • Plan digital marketing tactics to their practice

A Syllabus of Essential Digital Marketing Concepts

The Digital Marketing course contains six lessons covering core digital marketing topics, with 48 modules that break down each into detail with advisor centred examples and resources. There is two hours  worth of instructional video content plus slideshow presentations, articles, quizzes and more!    

Practical Lab Activities for Easy Application

Each lesson in the digital marketing course contains lab activities. Labs allow advisors to reflect on their business and apply their new knowledge to their practice with the use of worksheets, checklists, persona and content calendar templates.  

Course curriculum