A Syllabus of Essential Digital Marketing Concepts
The Digital Marketing course contains six lessons covering core digital marketing topics, with 48 modules that break down each into detail with advisor centred examples and resources. There is two hours worth of instructional video content plus slideshow presentations, articles, quizzes and more!
Practical Lab Activities for Easy Application
Each lesson in the digital marketing course contains lab activities. Labs allow advisors to reflect on their business and apply their new knowledge to their practice with the use of worksheets, checklists, persona and content calendar templates.
Course curriculum
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1
Digital Marketing Introduction
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2
Website Anatomy & Design
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3
Content Marketing
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4
Social Media
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5
Search Engine Optimization
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6
Website Analytics
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Digital Marketing Introduction The Customer Decision Journey Marketing Funnels Personal Branding Personas Lab: Personal Branding Lab: Persona Creation Quiz: Digital Marketing -
Web Terminology Website Anatomy Website Design Quiz: Web Anatomy & Design -
Content Marketing Content Types Content Strategy HUGGER Content Email Marketing Blogging Lab: Reflection Lab: Content Calendar Quiz: Content Marketing -
Social Media The Different Social Medias Posting Frequency Branding on Social Media Social Business Profiles Best Practices Lab: Social Media Goals Lab: Social Media Content Calendar Quiz: The Different Social Medias -
Introduction to SEO Essential SEO Terminology On-Site SEO Off-Site SEO Search Engine Marketing Lab: Keyword Research Lab: SEO Checklist Quiz: SEO -
Overview of Analytics Essential Website KPIs Analytics Reporting Useful Analytics Tools Best Practices: Events and Goals Lab: Analytics Strategy Quiz: Website Analytics